Principle & practice of marketing
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| Format: | Unknown |
| Published: |
Australia
Thomson
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 744 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781844801206 1844801209 |
Marketing communications 
Essentials of marketing communications