Marketing strategy a decision- focused approach
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Boston McGraw-Hill/Dushkin
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b .M3586 2006 |
| 245 | 1 | 1 | |a Marketing strategy |b a decision- focused approach |c Orville C.Walker, Jr...[et al.] |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Boston McGraw-Hill/Dushkin |c 2006 |
| 300 | # | # | |a xx, 346 p. |b ill. (some col.) |c 26 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Walker, Orville C. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343438 |
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Marketing strategy a decision-focused approach