Marketing strategy a decision- focused approach

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Bibliographic Details
Other Authors:	Walker, Orville C.
Format:	Unknown
Published:	Boston McGraw-Hill/Dushkin 2006
Edition:	5th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Marketing strategy \|b a decision- focused approach \|c Orville C.Walker, Jr...[et al.]
250	#	#	\|a 5th ed
260	#	#	\|a Boston McGraw-Hill/Dushkin \|c 2006
300	#	#	\|a xx, 346 p. \|b ill. (some col.) \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Walker, Orville C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343438
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