Marketing strategy a decision- focused approach
Saved in:
| Other Authors: | |
|---|---|
| Format: | Unknown |
| Published: |
Boston McGraw-Hill/Dushkin
2006
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xx, 346 p. ill. (some col.) 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071116745 |
Marketing strategy a decision-focused approach 
Marketing Strategy A Decision-Focused Approach