Marketing strategy a decision- focused approach
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| Format: | Book |
| Published: |
Boston McGraw-Hill/Dushkin
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 346 p. ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071116745 |
Marketing strategy a decision-focused approach