Indispensable how to become the company that your customers can't live withaout
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| Format: | Unknown |
| Published: |
Hoboken, N.J.
J. Wiley
2005
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 226 p. 24 cm |
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| ISBN: | 0471703087 (cloth) |
Game-based marketing inspire customer loyalty through rewards, challenges, and contests 
Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work