Principles of services marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course

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Bibliographic Details
Main Author:	Palmer, Adrian (Author)
Format:	Book
Language:	English
Published:	London McGraw-Hill 2005
Edition:	4th ed
Subjects:	Marketing > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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