Principles of services marketing

Principles of services marketing

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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course

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Bibliographic Details
Main Author: Palmer, Adrian (Author)
Format: Book
Language:English
Published: London McGraw-Hill 2005
Edition:4th ed
Subjects:
Marketing > Management
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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