Principles of services marketing
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
2005
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course |
|---|---|
| Physical Description: | xvii, 575 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0077107942 |
Principles of Services Marketing