Churchill/Ford/Walker's Sales Force Management

Churchill/Ford/Walker's Sales Force Management

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Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management "best practices" with research and theory. It is useful for both u...

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Bibliographic Details
Main Authors: Johnston, Mark W (Author), Churchill, Gilbert A (Author), Ford, Neil M (Author), Walker, Orville C (Author), Marshall, Greg W (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin 2006
Edition:8th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Sales management
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