Principles of advertising a global perspective

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Bibliographic Details
Main Author:	Lee, Monle
Other Authors:	Johnson, Carla 1944-
Format:	Book
Published:	New York Haworth Press 2005
Edition:	2nd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5821 \|b .L35 2005
100	1	#	\|a Lee, Monle
245	1	0	\|a Principles of advertising \|b a global perspective \|c Monle Lee, Carla Johnson
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Haworth Press \|c 2005
300	#	#	\|a xxi, 427 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references (p. 383-400) and index
650	#	0	\|a Advertising
700	1	#	\|a Johnson, Carla \|c 1944-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343192
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