Principles of advertising a global perspective

Principles of advertising a global perspective

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Bibliographic Details
Main Author: Lee, Monle
Other Authors: Johnson, Carla 1944-
Format: Book
Published: New York Haworth Press 2005
Edition:2nd ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 427 p. ill. 22 cm
Bibliography:Includes bibliographical references (p. 383-400) and index
ISBN:9780789022998 (hard : alk. paper)
0789022990 (hard : alk. paper)
9780789023001 (soft : alk. paper)
0789023008 (soft : alk. paper)

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