Storytelling branding in practice
Saved in:
Main Author: | Fog, Klaus |
---|---|
Other Authors: | Budtz, Christian, Yakaboylu, Baris |
Format: | Book |
Published: |
Berlin New York
Springer
2005
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Global brand strategy unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco 1964-
Published: (2003) -
Brand management principles and practices
by: Dutta, Kirti
Published: (2012) -
Smart things to know about brands & branding
by: Mariotti, John
Published: (1999) -
What is branding?
by: Healey, Matthew
Published: (2010) -
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
by: Aaker, David A.
Published: (2004)