Storytelling branding in practice

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Bibliographic Details
Main Author:	Fog, Klaus
Other Authors:	Budtz, Christian, Yakaboylu, Baris
Format:	Book
Published:	Berlin New York Springer 2005
Subjects:	Product management Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 3540235019 (hd. bd.)
090	0	0	\|a HD69.B7 \|b F6413 2005
100	1	#	\|a Fog, Klaus
240	0	0	\|a Storytelling. \|l English
245	1	0	\|a Storytelling \|b branding in practice \|c Klaus Fog, Christian Budtz, Baris Yakaboylu
260	#	#	\|a Berlin \|a New York \|b Springer \|c 2005
300	#	#	\|a 238 p. \|b ill. \|c 24 cm
500	#	#	\|a "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p
504	#	#	\|a Includes bibliographical references (p. 228-230) and index
650	#	0	\|a Product management
650	#	0	\|a Brand name products \|x Marketing
700	1	#	\|a Budtz, Christian
700	#	#	\|a Yakaboylu, Baris
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343127
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