Storytelling branding in practice

Storytelling branding in practice

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Bibliographic Details
Main Author: Fog, Klaus
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: Book
Published: Berlin New York Springer 2005
Subjects:
Product management
Brand name products > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p
Physical Description:238 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 228-230) and index
ISBN:3540235019 (hd. bd.)

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