CRM unplugged releasing CRM's strategic value

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Bibliographic Details
Main Author: Bligh, Philip
Other Authors: Turk, Douglas
Format: Book
Published: Hoboken, N.J. Wiley c2004
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 205 p. ill. 24 cm
Bibliography:Includes bibliographic references and index
ISBN:0471483044 (cloth:alk:paper)