Public relations strategies and tactics
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with f...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, [Mass.]
A & B
2006
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox, Glenn T. Cameron |
| 250 | # | # | |a 8th ed |
| 264 | # | 1 | |a Boston, [Mass.] |b A & B |c 2006 |
| 300 | # | # | |a xx, 620 pages |b colour, illustration |c 26 cm |
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| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. |
| 650 | # | 0 | |a Public relations |z United States |
| 650 | # | 0 | |a Public relations |
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Public relations strategies and tactics