Public relations strategies and tactics
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with f...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Boston, [Mass.]
A & B
2006
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-342998 | ||
| 005 | 201911494114 | ||
| 008 | t2006 -US ag| |#001 #deng#D | ||
| 020 | # | # | |a 0205449441 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM1221 |b .W55 2006 |
| 100 | 1 | # | |a Wilcox, Dennis L |
| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox, Glenn T. Cameron |
| 250 | # | # | |a 8th ed |
| 264 | # | 1 | |a Boston, [Mass.] |b A & B |c 2006 |
| 300 | # | # | |a xx, 620 pages |b colour, illustration |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. |
| 650 | # | 0 | |a Public relations |z United States |
| 650 | # | 0 | |a Public relations |
| 700 | 1 | # | |a Cameron, Glenn T |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=342998 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Public relations strategies and tactics 
Public Relations Strategies and Tactics