Public relations strategies and tactics

Public relations strategies and tactics

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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with f...

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Bibliographic Details
Main Author: Wilcox, Dennis L
Other Authors: Cameron, Glenn T
Format: Unknown
Language:English
Published: Boston, [Mass.] A & B 2006
Edition:8th ed
Subjects:
Public relations > United States
Public relations
Online Access:Click Here to View Status and Holdings.
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Summary:Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.
Physical Description:xx, 620 pages colour, illustration 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0205449441

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