Marketing Michelin advertising & cultural identity in twentieth-century France

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Bibliographic Details
Main Author:	Harp, Stephen L
Format:	Unknown
Published:	Baltimore Johns Hopkins University Press 2001
Subjects:	Pneu Michelin (Firm) > History Advertising > Tires > History > France
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-342918
020	#	#	\|a 0801866510 (hardcover : alk paper)
090	0	0	\|a HF6161.T55 \|b H37 2001
100	1	#	\|a Harp, Stephen L
245	1	1	\|a Marketing Michelin \|b advertising & cultural identity in twentieth-century France \|c Stephen L. Harp
260	#	#	\|a Baltimore \|b Johns Hopkins University Press \|c 2001
300	#	#	\|a xiii, 356 p. \|b ill., maps \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 283-338) and index
610	1	1	\|a Pneu Michelin (Firm) \|x History
650	#	0	\|a Advertising \|x Tires \|x History \|z France
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=342918
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|