Marketing Michelin advertising & cultural identity in twentieth-century France

Marketing Michelin advertising & cultural identity in twentieth-century France

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Bibliographic Details
Main Author: Harp, Stephen L
Format: Unknown
Published: Baltimore Johns Hopkins University Press 2001
Subjects:
Pneu Michelin (Firm) > History
Advertising > Tires > History > France
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 356 p. ill., maps 24 cm
Bibliography:Includes bibliographical references (p. 283-338) and index
ISBN:0801866510 (hardcover : alk paper)

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