Reading the popular
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implic...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t1991 ENK ag| |#001 ##eng#D | ||
| 020 | # | # | |a 041507875X |q paperback |
| 040 | # | # | |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a CB151 |b .F57 1991 |
| 100 | 1 | # | |a Fiske, John |e author |
| 245 | 1 | 0 | |a Reading the popular |c John Fiske |
| 264 | # | 1 | |a London |b Routledge |c 1991 |
| 300 | # | # | |a xi, 228 pages |b illustrations |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Originally published in 1989 by Unwin Hyman |
| 504 | # | # | |a Includes bibliographical references (p. [219]-223) and index |
| 520 | # | # | |a '...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered. |
| 650 | # | 0 | |a Capitalism |
| 650 | # | 0 | |a Popular culture |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=342795 |
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Reading the popular