Fundamentals of strategic management
Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to stra...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Houghton Mifflin Co.
2006
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| Edition: | First Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Parthasarthy, Raghavan |e author |
| 245 | 1 | 0 | |a Fundamentals of strategic management |c Raghavan Parthasarthy |
| 250 | # | # | |a First Edition |
| 264 | # | 1 | |a Boston, Massachusetts |b Houghton Mifflin Co. |c 2006 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a 278 pages |b illustrations |c 26 cm |
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| 500 | # | # | |a Includes index |
| 520 | # | # | |a Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts |
| 650 | # | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=342534 |
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Fundamentals of strategic management