Fundamentals of strategic management

• Main Author: Parthasarthy, Raghavan (Author)
• Format: Book
• Language: English
• Published: Boston, Massachusetts Houghton Mifflin Co. 2006
• Edition: First Edition
• Subjects: Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: 278 pages illustrations 26 cm
• ISBN: 9780618427598; 0618427597

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts