Global marketing management a casebook
This undergraduate text contains 35 case studies offering examples of the formidable tasks faced by international business in an expanded global marketplace
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
2006
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing management