Global marketing management a casebook

Global marketing management a casebook

This undergraduate text contains 35 case studies offering examples of the formidable tasks faced by international business in an expanded global marketplace

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Bibliographic Details
Main Author: Quelch, John A (Author, Editor)
Other Authors: Bartlett, Christopher A. 1943- (Editor)
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western 2006
Edition:5th ed.
Subjects:
Export marketing > Case studies > Management
Export marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This undergraduate text contains 35 case studies offering examples of the formidable tasks faced by international business in an expanded global marketplace
Physical Description:viii, 680 pages illustrations 24 cm
Bibliography:Includes bibliographical references
ISBN:0324322844

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