Exploring Corporate Strategy

Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The seventh edition builds on these strengths with the introduction of a new author, Richa...

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Bibliographic Details
Main Author: Johnson, Gerry
Other Authors: Scholes, Kevan, Whittington, Richard 1958-
Format: Book
Language:English
Published: Harlow, England Financial Times Prentice Hall 2005
Edition:7th editions
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Summary:Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.
Item Description:Previous ed.: 2002
Subtitle from cover
Physical Description:xxxvi, 1033 pages illustrations 26 cm. 1 student access kit
Bibliography:Includes bibliographical references and indexes
ISBN:0273687344 (paperback)