Effective small business management an entrepreneurial approach

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most pop...

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Bibliographic Details
Main Author: Scarborough, Norman M. (Author)
Other Authors: Zimmerer, Thomas
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2006
©2006
Edition:8th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Physical Description:xvi, 832 pages illustrations, plans 29 cm
Bibliography:Includes bibliographical references (p. 798-810) and index
ISBN:0131469843
9780131469846