Accountable marketing the economics of data-driven marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Mason, Ohio London
South-Western Thomson Learning
2004
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Marketing finance turning marketing strategies into shareholder value