Accountable marketing the economics of data-driven marketing

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Bibliographic Details
Main Author:	Rosenwald, Peter J
Format:	Unknown
Published:	Mason, Ohio London South-Western Thomson Learning 2004
Subjects:	Marketing > Cost effectiveness Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a Accountable marketing \|b the economics of data-driven marketing \|c Peter J. Rosenwald
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650	#	0	\|a Marketing \|x Management
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