Accountable marketing the economics of data-driven marketing
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| Format: | Book |
| Published: |
Mason, Ohio London
South-Western Thomson Learning
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 384 p. 23 cm |
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| ISBN: | 0324203594 |
Marketing finance turning marketing strategies into shareholder value