Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work

Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition...

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Bibliographic Details
Other Authors: Keiningham, Timothy L (Editor)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2006
Subjects:
Customer loyalty
Online Access:Click Here to View Status and Holdings.
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