Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data |
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| Physical Description: | xvii, 254 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 233-248) and index |
| ISBN: | 0471743151 |
Loyalty rules! how today's leaders build lasting relationships