Marketing the professional services firm applying the principles and the science of marketing to the professions

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Bibliographic Details
Main Author:	Young, Laurie
Format:	Book
Published:	Chichester, England Hoboken, NJ John Wiley & Sons, Inc. 2005
Subjects:	Service industries > Marketing Professional corporations > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-341820
020	#	#	\|a 0470011734 (cloth : alk. paper)
090	0	0	\|a HD9981.5 \|b .Y68 2005
100	1	#	\|a Young, Laurie
245	1	1	\|a Marketing the professional services firm \|b applying the principles and the science of marketing to the professions \|c Laurie Young
260	#	#	\|a Chichester, England \|a Hoboken, NJ \|b John Wiley & Sons, Inc. \|c 2005
300	#	#	\|a x, 417 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [405]-407) and index
650	#	0	\|a Service industries \|x Marketing
650	#	0	\|a Professional corporations \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341820
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam