Marketing the professional services firm applying the principles and the science of marketing to the professions

Marketing the professional services firm applying the principles and the science of marketing to the professions

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Bibliographic Details
Main Author: Young, Laurie
Format: Book
Published: Chichester, England Hoboken, NJ John Wiley & Sons, Inc. 2005
Subjects:
Service industries > Marketing
Professional corporations > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 417 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [405]-407) and index
ISBN:0470011734 (cloth : alk. paper)

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