Beyond traditional marketing Innovations in marketing practice

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Bibliographic Details
Main Author:	Kashani, Kamran
Other Authors:	Horovitz, Jacques 1947-
Format:	Book
Published:	Chichester, England Hoboken, NJ Wiley 2005
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .K2875 2005
100	1	#	\|a Kashani, Kamran
245	1	1	\|a Beyond traditional marketing \|b Innovations in marketing practice \|c lead author and editor Kamran Kashani ; contributors, Jacques Horovitz ... [et al.]
260	#	#	\|a Chichester, England \|a Hoboken, NJ \|b Wiley \|c 2005
300	#	#	\|a xvi, 308 p. \|b ill. \|c 21 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Horovitz, Jacques \|c 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341818
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam