Beyond traditional marketing Innovations in marketing practice
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| Format: | Unknown |
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Chichester, England Hoboken, NJ
Wiley
2005
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 308 p. ill. 21 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0470011467 |
Managing global marketing cases and text