Problems and Cases in Health Care Marketing

Problems and Cases in Health Care Marketing

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launch...

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Bibliographic Details
Other Authors: Rangan, V. Kasturi (Editor), Gourville, John T. (Editor), Quelch, John A. (Editor)
Format: Book
Language:English
Published: Boston, Massachusetts McGraw-Hill/Irwin 2005
Subjects:
Drug Industry > methods
Marketing of Health Services > trends
Technology, Pharmaceutical > trends
Commerce > trends
Online Access:Click Here to View Status and Holdings.
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520 # # |a Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing 
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