Entrepreneurship Strategies and Resources

For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based...

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Bibliographic Details
Main Author: Dollinger, Marc J. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2003
Edition:THIRD EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage.
Physical Description:xxv, 549 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0130909955
9780130909954