Entrepreneurship Strategies and Resources
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. |
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Physical Description: | xxv, 549 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0130909955 9780130909954 |