Why good companies go bad and how great managers remake them

• Main Author: Sull, Donald N. (Donald Norman) (Author, Editor)
• Format: Book
• Language: English
• Published: Boston, Massachusetts Harvard Business School Press 2005
• Subjects: Organizational change; Corporate image; Organizational effectiveness
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiii, 209 pages illustrations 21 cm
• Bibliography: Includes bibliographical references (p. [173]-200) and index
• ISBN: 9781591397168; 1591397162

This book shows how to keep your company from being blinded by its own success - and how to put a firm on the path to sustained greatness. Organisations must change to survive. But a blind commitment to success "formulas" that worked in the past often render companies unable to adapt when new competitive situations arise. This book spells out the common pitfalls that managers fall into, and outlines specific processes that managers can use to help their organizations overcome their inertia before it's too late