The market research toolbox a concise guide for beginners

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Bibliographic Details
Main Author:	McQuarrie, Edward F.
Format:	Book
Published:	Thousand, Oaks, Calif. Sage Publications 2006
Edition:	2nd ed
Subjects:	Reading (Higher education) Marketing research > Methodology
Online Access:	Click Here to View Status and Holdings.
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001	wils-341336
020	#	#	\|a 9781412913188
020	#	#	\|a 1412913187 (cloth)
020	#	#	\|a 1412913195 (pbk.)
090	0	0	\|a HF5415.2 \|b .M383 2006
100	1	#	\|a McQuarrie, Edward F.
245	1	4	\|a The market research toolbox \|b a concise guide for beginners \|c Edward F. McQuarrie
250	#	#	\|a 2nd ed
260	#	#	\|a Thousand, Oaks, Calif. \|b Sage Publications \|c 2006
300	#	#	\|a xvi, 205 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Reading (Higher education)
650	#	0	\|a Marketing research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341336
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam