The market research toolbox a concise guide for beginners

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Bibliographic Details
Main Author: McQuarrie, Edward F.
Format: Book
Published: Thousand, Oaks, Calif. Sage Publications 2006
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 205 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781412913188
1412913187 (cloth)
1412913195 (pbk.)