Strategic management and online selling creating competitive advantage with intangible Web goods

Strategic management and online selling creating competitive advantage with intangible Web goods

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Bibliographic Details
Main Author: Royer, Susanne 1969-
Format: Book
Published: London Routledge 2005
Series:Routledge advances in management and business studies 29
Subjects:
Electronic commerce
Strategic planning
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 240 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [216]-236) and index
ISBN:041534994X

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