Global marketing foreign entry, local marketing & global management

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Bibliographic Details
Main Author: Johansson, Johny K.
Format: Unknown
Published: Boston Irwin/McGraw-Hill 2006
Edition:4th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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250 # # |a 4th ed 
260 # # |a Boston  |b Irwin/McGraw-Hill  |c 2006 
300 # # |a xvi, 647 p.  |b ill.  |c 29 cm 
490 1 # |a McGraw-Hill/Irwin series in marketing 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing 
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