Global marketing foreign entry, local marketing & global management
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston
Irwin/McGraw-Hill
2006
|
| Edition: | 4th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-341305 | ||
| 005 | 2022025145838 | ||
| 020 | # | # | |a 0071244549 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF1416 |b .J63 2006 |
| 100 | 1 | # | |a Johansson, Johny K. |
| 245 | 1 | 1 | |a Global marketing |b foreign entry, local marketing & global management |c Johny K. Johansson |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Boston |b Irwin/McGraw-Hill |c 2006 |
| 300 | # | # | |a xvi, 647 p. |b ill. |c 29 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Export marketing |x Management |
| 650 | # | 0 | |a Export marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341305 |
| 964 | # | # | |c BOK |d 01 |
Global Marketing Foreign Entry, Local Marketing & Global Management