Global marketing foreign entry, local marketing & global management
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Main Author: | |
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Format: | Unknown |
Published: |
Boston
Irwin/McGraw-Hill
2006
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Edition: | 4th ed |
Series: | McGraw-Hill/Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0071244549 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF1416 |b .J63 2006 |
100 | 1 | # | |a Johansson, Johny K. |
245 | 1 | 1 | |a Global marketing |b foreign entry, local marketing & global management |c Johny K. Johansson |
250 | # | # | |a 4th ed |
260 | # | # | |a Boston |b Irwin/McGraw-Hill |c 2006 |
300 | # | # | |a xvi, 647 p. |b ill. |c 29 cm |
490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Management |
650 | # | 0 | |a Export marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341305 |
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