The art and science of marketing marketing for marketing managers

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Bibliographic Details
Main Author:	Dowling, Grahame R
Format:	Book
Published:	Oxford Oxford University Press 2004
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Dowling, Grahame R
245	1	1	\|a The art and science of marketing \|b marketing for marketing managers \|c Grahame R. Dowling
246	1	#	\|a Art & science of marketing
260	#	#	\|a Oxford \|b Oxford University Press \|c 2004
300	#	#	\|a xii, 44 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341249
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