The art and science of marketing marketing for marketing managers
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| Format: | Book |
| Published: |
Oxford
Oxford University Press
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 44 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0199269610 019928556X |
The art of using science in marketing