Marketing research
Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
2005
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies. |
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| Physical Description: | xx, 554 pages illustrations (some colour) 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077108124 9780077108120 |
Marketing research