Creating customer delight the how and why of CRM

Creating customer delight the how and why of CRM

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Bibliographic Details
Main Author: Seth, Rakesh
Other Authors: Seth, Kirti 1966-
Format: Unknown
Published: Petaling Jaya Unipress Publ. 2005
Subjects:
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction
  • The growing need for CRM
  • Taking an integrated approach
  • Database management
  • CRM in call centres
  • CRM one-to-one
  • The sound of service

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