Creating customer delight the how and why of CRM

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Bibliographic Details
Main Author:	Seth, Rakesh
Other Authors:	Seth, Kirti 1966-
Format:	Unknown
Published:	Petaling Jaya Unipress Publ. 2005
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.5 \|b .S48 2005
100	1	#	\|a Seth, Rakesh
245	1	1	\|a Creating customer delight \|b the how and why of CRM \|c Rakesh Seth, Kirti Seth
260	#	#	\|a Petaling Jaya \|b Unipress Publ. \|c 2005
300	#	#	\|a 154 p. \|b ill. \|c 20 cm
500	#	#	\|a Includes index
505	1	#	\|a Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service
650	#	0	\|a Customer relations \|x Management
700	1	#	\|a Seth, Kirti \|c 1966-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340657
964	#	#	\|c BOK \|d 01
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