Creating customer delight the how and why of CRM
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| Format: | Unknown |
| Published: |
Petaling Jaya
Unipress Publ.
2005
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | 154 p. ill. 20 cm |
| ISBN: | 9834198345 |
Delighting customers how to build a customer-driven organization 
Strategic Customer Management Integrating Relationship Marketing and CRM