Marketing research essential

Presents the hottest trends, insights, and advances in marketing research. This work provides a real world view of the field and focuses on using and analyzing market research results, rather than actually doing the market research. It injects a healthy dose of reality into the discussion, including...

Full description

Saved in:
Bibliographic Details
Main Authors: McDanie, Carl D (Author), Gates, Roger H. (Author)
Format: Book
Language:English
Published: Hoboken, N.J John Wile 2006
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items