Marketing research essential
Presents the hottest trends, insights, and advances in marketing research. This work provides a real world view of the field and focuses on using and analyzing market research results, rather than actually doing the market research. It injects a healthy dose of reality into the discussion, including...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J
John Wile
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0471684767 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .M3825 2006 |
| 100 | 1 | # | |a McDanie, Carl D |e author |
| 245 | 1 | 0 | |a Marketing research essential |c Carl McDaniel Jr., Roger Gates |
| 250 | # | # | |a 5th ed |
| 264 | # | 1 | |a Hoboken, N.J |b John Wile |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xvi, 479 pages |b illustrations |c 26 cm. |e 1 CD-ROM (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes SPSS student software version 13.0 for Windows |
| 500 | # | # | |a Various multi-media instructional resources are available to supplement the text |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Presents the hottest trends, insights, and advances in marketing research. This work provides a real world view of the field and focuses on using and analyzing market research results, rather than actually doing the market research. It injects a healthy dose of reality into the discussion, including examples of how real companies use the research |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Gates, Roger H. |e author |f 1942- |
| 740 | 1 | # | |a SPSS for Windows |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=340393 |
| 964 | # | # | |c BOK |d 01 |
Marketing Research Essentials