Marketing research essential
Presents the hottest trends, insights, and advances in marketing research. This work provides a real world view of the field and focuses on using and analyzing market research results, rather than actually doing the market research. It injects a healthy dose of reality into the discussion, including...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J
John Wile
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Presents the hottest trends, insights, and advances in marketing research. This work provides a real world view of the field and focuses on using and analyzing market research results, rather than actually doing the market research. It injects a healthy dose of reality into the discussion, including examples of how real companies use the research |
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| Item Description: | Includes SPSS student software version 13.0 for Windows Various multi-media instructional resources are available to supplement the text |
| Physical Description: | xvi, 479 pages illustrations 26 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471684767 |
Marketing Research Essentials